The research group developing the Finncattle brand received 300.000 euro of support from the Finnish Cultural Foundation in 2009. MTT Agrifood Research Finland is undertaking a multidisciplinary research project concerning threatened native breeds. It is aiding conservation of cattle of eastern, western and northern Finland and utilization of the special characteristics of these breeds.

New gourmet product ranges for restaurants and delicatessens made from the milk of cows of these native breeds are being developed. The genotype of the native breed is also being studied through new analysis methods.